A visual identity is the set of graphic elements that represent a brand, company, or institution. It conveys its values, positioning, and personality through a coherent and recognizable graphic system.

We design graphic systems that clearly define the identity of each project. By creating a graphic charter, we establish a consistent framework for visual communication, closely aligned with the project’s essence and the values its stakeholders wish to express.

A graphic charter typically includes:

• The creation of the logo.
• The selection or design of typefaces.
• The definition of a color palette.
• The creation or adaptation of specific images, such as illustrations, photographs, or pictograms.

Each element is carefully crafted to ensure coherence across all print and digital media.