Méthode

The first meeting

is a major phase. It is an opportunity to meet the Muro studio team and discover our method; it is the starting point for a new creative adventure. These are the initial discussions and, above all, a plenary meeting with all project stakeholders.

Participatory workshops

During these workshops, clients work with different objects and graphic vocabularies. The aim is to jointly define a visual reference universe that conveys a clear graphic intention.

Graphic tracks

We create custom-made proposals. The graphic systems we design define all the elements needed to establish a consistent and unique graphic charter.

Development

We apply the graphic charter to all print, web and signage communication media.

Perpetuity

To ensure that the visual identity we create remains consistent over time, we systematically provide training in the fundamentals of graphic design rules for the teams in charge of communication, as well as basic training in the use of certain creative software programmes.

Making sustainable projects

From the design phase onwards, we create projects built to last. Our visual identities are designed to stand the test of time, supported by strong, timeless symbols.

We systematically integrate sustainability considerations and evaluate the environmental impact of our creations. This includes optimised formats to reduce waste, the selection of lightweight, durable materials, and modular solutions that extend the lifespan of each piece.

For signage, we prioritise sustainable, recyclable materials and, whenever possible, the reuse of existing elements to further reduce waste.

When it comes to print, we collaborate with Imprim'Vert-certified printers located near distribution sites. We select recycled or certified papers and use responsible printing processes that also help to reduce ink consumption.

This approach allows us to deliver responsible projects without compromising on graphic quality or the high standards of our work.