Design of the visual identity and all print and web communications for Citron Jaune

Design and creation of the visual identity for Citron Jaune, the National Centre for Street Arts and Public Space located in Port-Saint-Louis-du-Rhône. Creation of a colourful and warm identity that references the origins of Le Citron Jaune, founded by the Ilotopie company, through the use of the Octopuss Shaded font in the logo, designed by typographer Colin Brignall, a typeface rooted in the 1970s and 1980s.

The logo is an ironic nod to the design of the brands and signs of the large corporations responsible for the current ecological situation of that era, with their rounded lettering and attractive colours.
The colour palette is inspired by the colours of the containers found in the commercial port of Port-Saint-Louis. It is accompanied by the colour yellow, which has been part of the identity since the venue was created.

The seasonal leaflets/posters feature a phrase from the lyrics of a popular song on the back. The posters emphasise the festive nature of the events and the proximity that the venue wishes to maintain with the local residents by being accessible to all.

Production of seasonal programmes/posters and the programme/poster for Mercredis du Port (July programme), and the centre's website
website: le citronjaune.com
Typeface design: logotype designed using Colin Brignall's Octopus Shaded, combined with GT Maru from Grilli Type for the entire identity.