Creation of the visual identity and signage for the event celebrating 10 years of ecological transition at Pampelonne Beach in Ramatuelle

To celebrate 10 years of ecological transition at Pampelonne Beach, we designed a bold visual identity to raise awareness and bring people together around environmental issues. The visuals feature hybrid characters — half-human, half-flower — embodying a harmonious symbiosis between humanity and nature. These figures illustrate the possible coexistence between our summer lifestyle and the living world.

The visual campaign is built around a series of posters, designed to work individually or as a set. Placed side by side, they form a panoramic coastline reminiscent of Pampelonne Bay.

The identity conveys a warm, friendly, and family-oriented atmosphere, encouraging the residents of Ramatuelle to reclaim the beach during this popular event. The visuals invite people of all ages to reflect, dream, and take action together for a sustainable future.

Typeface design: Polymath Display by Polymath Display