Creation of the visual identity for the Sustainability in Action project

For the Attoma/Assist Digital agency, we created the visual identity for their Sustainability in Action offering, which supports companies in their ecological transition.

The visual identity is based on a logo, a set of pictograms and presentation templates that can be adapted for print and web use. We designed a family of symbols and pictograms with deliberately intuitive lines, sometimes slightly imperfect, in order to humanise the shapes and give them a more friendly and cheerful character.
This approach allows the identity to remain flexible and lively, while maintaining strong graphic consistency across all media.

Typography: Apfel Grotezk Fontsource