Creation of the name and visual identity for the Primo Sola architecture firm

We assisted the Primo Sola architecture firm in defining its new visual identity and choosing its new name.
For this project, we led collaborative workshops to identify the agency's core values and designed brainstorming exercises to fuel the name creation process.

The new identity, built around the notion of a duo, echoing the relationship between the two partners, is colourful and joyful, while retaining a contemporary sobriety.

Typography: Karrik Velvetyne Fonderie