ÉSAD Reims













2021
Culture
ÉSAD Reims
Design and creation of the visual identity for the École Supérieure d'Art et de Design (ÉSAD) in Reims
The graphic system implemented across various communication media showcases students' work. The visual identity allows the institution to bring design into the public space and showcase what is achieved in an art and design school through photographic associations showing projects from the school's various departments: Art, Object and Space Design, Graphic Design and Culinary Design. The logo is created using Ruda, a variable sans serif font designed by Mariela Monsalve and Angelina Sanchez. It allows for typographical variations in the logo and animated posters.
Design of the school building façade and the graduate catalogue How does one become a creator? published by Les Presses du Réel, commissioned by Raphaël Cuir, director of the École Supérieure d'Art et de Design de la ville de Reims, under the direction of Anaël Pigeat.
The book addresses what is taught and learned in higher education art and design schools by inviting professionals, teachers and students to answer this question.