Design and production of communications for the culinary event Chaud Devant  !

Creation of the visual identity for the Chaud devant ! event organised by the écotable community, which questions our culinary practices and food consumption in a future where temperatures reach 50°C. Through an approach that is at once committed, educational and offbeat, the event invites us to reflect on the impact of climate change on what we eat and how we produce it.

The first edition took place in October 2024 at the Académie du Climat in Paris, and will then be rolled out in Marseille, Strasbourg and Lille, in the form of meetings, workshops, conferences and taste experiments.

To embody this burning issue, we came up with a powerful central visual: a photograph of a fried egg cooking on a car bonnet, an ironic nod to the extreme heatwaves to come. This image, both direct and absurd, captures the attention while posing an essential question: what will our cooking look like when it's 50°C outside?

Available in several colours depending on the city, this visual is the central element of the event's graphic identity: posters, social media, print and digital media. It reflects the spirit of Chaud devant !: a project that combines humour, urgency and imagination to think about the food of tomorrow.

Typeface design: Sans Plomb 98 distributed by Lift-Type and Fusion Grotesk distributed by Blaze Type